Ignasi Giró
Innovative storyteller & 'what if?' positive thinker

With more than 10 yrs. experience helping established companies -and startups, too- define relevant brand’s stories, improve consumer experiences and design innovative products. Experience abroad (Geneva, Paris, Madrid, Barcelona), director of some documentaries & true lover of oranges and breakfasts.Thanks for passing by!
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All websites have a footer. You know: this almost-forgotten place where the © symbol shows up and you can read some legal stuff and, again, the website's main address (ignasigiro.com) plus the contact email (ignasi (at) honestandsmile (dot) com). They even say good-bye. Well, good-bye then. This is it. But, hey, now that you are here, isn't it a pity that we have to say good-bye? No, really, I mean it: how many human beings will actually read this footer? Right now, you and me, we are experiencing a unique moment, something rare, a black swan. Wow. Oh, come on, don't tell me that you don't feel the same! When was the last time you read a footer this long? When was the last time you actually realized there was a footer at the bottom of the web page you were visiting?! We can't deny it. Something has happened and, from now on, nothing will ever be the same again. Today is the first day of the rest of our life.